-->

Tuesday, March 20, 2007

eDiets Branded Services Extends Reach Into Corporate Licensing

FORT LAUDERDALE, Fla., March 20 /PRNewswire-FirstCall/ -- Nutrio, theleading provider of nutrition, fitness and wellness applications andprograms for company websites, has changed its name to eDiets CorporateServices, effective immediately. The name change follows Nutrio'sacquisition in May 2006 by eDiets (http://www.ediets.com), the premier onlinediet, fitness and healthy living destination and signals a closerrelationship between divisions within the Company. The integration of Nutrio and eDiets has laid the foundation foradditional synergies and increased customer service capabilities such as:the ability to offer an eDiets branded program where appropriate, toprovide additional services such as live telephonic and chat support fromnutritionists and personal trainers, and to enhance programs with mealdelivery capabilities or video-learning tools. These new tools strengthenthe ability of eDiets Corporate Services to create interactive, client orco- branded health and diet programs for large organizations with onlineconsumers / members interested in weight loss and/or disease management.The online meal plans, fitness programs, interactive journals, nutritionaltools and educational content can be customized for the client andpersonalized for the user. eDiets' combination of nutritional expertise andonline support helps companies achieve healthy change and creates value byproviding innovative ways to improve the overall well-being of eDiets'customers, leading to greater loyalty, increased purchase frequency andincreased web traffic and session times. The new eDiets Corporate Services (http://www.edietscorporateservices.com) hasa roster of Fortune 500 clients including leaders in the food,pharmaceutical, health insurance, medical nutrition and fitness industries.These clients provide private-labeled, customized online service to overthree million of their members. In addition, eDiets Corporate Servicesworks with large healthcare organizations to distribute services tothousands of companies and their employees through their corporate wellnessinitiatives. These indirect clients of eDiets join a community of more thantwo million individuals throughout the country that have participateddirectly in one of eDiets' personalized online nutrition and fitnessprograms. According to Steve Rattner, president of eDiets, eDiets CorporateServices increases eDiets' customer base and allows the company to broadenits scope of services to help a greater number of people. "With eDietsCorporate Services, eDiets has earned the unique leadership position inboth the business-to- consumer and business-to-business diet and fitnessmarketplace," he said. "We can now give a greater number of people thepower to make decisions that will allow them to take control of their lifeand health, whether it is on their own or through their employer." About eDiets Headquartered in Fort Lauderdale, FL, eDiets, Inc. (Nasdaq: DIET) is apremier online diet, fitness, and healthy living destination offeringprofessional advice, information, products and services to those seeking toimprove their health and longevity. In addition to offering more than 20personalized online nutrition and fitness programs and around-the-clockexpert and peer-based online support services, eDiets members enjoy directaccess to a wealth of professional advice, information, and motivation fromthe company's network of health industry experts in a variety of fields,including nutrition, fitness, and motivation, among others. Founded in 1996and with more than two million membership subscriptions sold to date,eDiets operates Web sites at http://www.eDiets.com, http://www.eFitness.com,http://www.eDietsExpress.com, http://www.edietscorporateservices.com andhttp://www.GleeMagazine.com, and publishes a family of industry-leading opt-inelectronic newsletters that reach millions of health-conscious consumersnationwide. Safe Harbor Statement Statements which are not historical in nature are forward-lookingstatements. Forward-looking statements involve known and unknown risks anduncertainties which could cause the actual results, performance orachievements of the Company to be materially different from those which maybe expressed or implied by such statements. These risks and uncertaintiesinclude the Company's significant investments in its technology to remaincompetitive with other online providers of healthy living and weight lossplans and the Company's inability to obtain sufficient and/or acceptableoutside financing (when and if required). Other risks and uncertaintiesinclude, among others, changes in general economic and business conditions,changes in product acceptance by consumers, a decline in the effectivenessof sales and marketing efforts, loss of market share and pressure on pricesresulting from competition, volatility in the advertising markets utilizedby the Company, the termination of contractual relationships with theCompany's brand partners which license certain brand components and otherproprietary information for the Company's subscription programs, regulatoryactions affecting the Company's marketing activities, and the outcome oflitigation pending against the Company. For additional informationregarding these and other risks and uncertainties associated witheDiets.com's business, reference is made to the Company's Annual Report onForm 10-K for the year ended December 31, 2005, and other reports filedfrom time to time with the Securities and Exchange Commission. Allforward-looking statements are current only as of the date on which suchstatements are made. The Company does not undertake any obligation topublicly update any forward-looking statements.
MEDIA CONTACT: Josh Gitelson RFBinder Partners for eDiets.com (781)455-8250 Josh.Gitelson@rfbinder.com
SOURCE eDiets

No comments: